McDonald's Gluten-Free Apple Pie Campaign Proposal – School Project

This school project outlines a comprehensive marketing campaign for the introduction of McDonald's Gluten-Free Apple Pie in Canada. The campaign focuses on inclusivity, targeting health-conscious consumers with dietary restrictions. By leveraging both TV and digital platforms, including a 30-second TV ad and mobile app pop-up ads, the proposal aims to raise awareness, drive sales, and position McDonald's as a brand that caters to evolving consumer needs for healthier and gluten-free options. The project showcases a strategic approach to meeting market trends and reaching the target audience effectively.