Introduction
As a digital marketing professional, I constantly seek methods to boost my online presence and engage with a wider audience. To improve my approach, I participated in three enlightening seminars focused on personal branding and strategies. In the following sections, I will share the main insights from each workshop and outline my plans for applying them.
Paid Media Strategies with Qashif Effendi
The session with Qashif Effendi provided valuable insights into . He elaborated on the PESO model (Paid, Earned, Shared, Owned media) and how integrating these strategies can boost digital presence. A significant takeaway was how paid media channels traffic to owned platforms—a concept I can implement by trying out targeted ads for my blog posts to ensure they reach the appropriate audience. The RACE framework (Reach, Act, Convert, Engage) was another crucial lesson, highlighting the customer journey and the need for paid campaigns to align with various stages of audience engagement. As both a mother and a marketer, I also recognize the potential in launching ads aimed at mom bloggers or digital entrepreneurs, assisting them in overcoming SEO and branding challenges.
Social Media Marketing Seminar by Chelsea Robinson
The Social Media Marketing seminar led by Chelsea Robinson offered a comprehensive exploration of branding, audience segmentation, and engagement strategies. The conversation on organic and paid marketing approaches emphasized the significance of genuine audience connections. This struck a chord with me, as effective branding involves more than just promotions and storytelling; an example was utilizing referrals and community engagement to fuel business growth. I can implement this in my blog by harnessing social proof—encouraging testimonials, collaborating with other bloggers, and promoting engagement through my social media platforms. Moreover, the session underscored the necessity of understanding target demographics and customizing content accordingly. Balancing motherhood with a digital career, I recognize the potential to craft niche content that appeals to mothers who are entrepreneurs or bloggers.
Personal Branding & SEO with Daniela Furtado
The personal branding and SEO session, conducted by Daniela Furtado of Findable Digital Marketing, strongly emphasized the significance of crafting an online persona. A significant point highlighted was the function of a Knowledge Panel in Google search, which acts as a digital footprint, enhancing professional visibility. Daniela stressed the importance of the E-E-A-T framework (Experience, Expertise, Authority, Trustworthiness) in SEO, illustrating how consistent, high-quality content can build credibility. As a mother and a digital marketer, I can leverage my personal experiences to make my brand more relatable—perhaps by sharing insights on work-life balance and productivity, subjects that appeal to a broad audience.
Final Thoughts
These three seminars emphasized that digital marketing revolves around tactics, strategy, consistency, and human connection. From enhancing personal branding to utilizing authentic marketing and effectively using paid media, I now possess a more precise plan for advancing as a digital marketing professional.
Comments