Strategic Marketing Project
Guhuza – Content Strategy & Digital Presence Development
Developed and executed a content strategy to increase Guhuza’s brand visibility and engagement across emerging platforms. Created engaging video scripts, social media posts, and visual content tailored for LinkedIn, Instagram, and Reddit, aligning with the brand’s voice and mission. Initiated Guhuza’s Reddit presence from scratch, identifying niche communities and crafting conversation-starter posts to drive organic awareness. Collaborated with the marketing team to support a webinar campaign, optimizing event content for lead generation. Focused on SEO optimization, audience targeting, and cross-platform consistency to build a sustainable content foundation.
McDonald's Apple Pie Launch – Integrated Marketing Campaign
Planned and executed a multi-channel marketing strategy to support the relaunch of McDonald’s classic Apple Pie with a modern twist. Conducted competitive analysis, customer behavior research, and developed campaign messaging aligned with McDonald’s brand voice. Designed a content plan targeting Health conscious Gen Z and Millennial audiences across Instagram, YouTube Shorts, and TikTok.Presented campaign timeline, KPIs, and budget allocation with a focus on maximizing awareness and in-store visits.
Elaro Jewelry Project
Audited the digital presence of a small jewelry business, reviewing content performance on Instagram and Facebook. Suggested improvements in storytelling, TikTok expansion, and the use of affiliate strategies and SEO for visibility.
Starter Kill Project
Developed a marketing campaign strategy for an automotive security brand. Built a Wix landing page and outlined content and ad recommendations across social and influencer channels, alongside B2B outreach ideas.
